Certainty! Rocks

// May 2nd, 2007 // simply

My company is doing a high funda branding campaign with a new tag line ‘Experience Certainty’ and a new competency line >IT Services >Business Solutions >Outsourcing. The earlier tagline was ‘Beyond the Obvious’. As a part of the campaign, a video contest was announced a month back. My colleague Fawaz asked me if we can do something for the video context. I said yes, but for us to materialize the plan it took nearly a month with 3 postponed shooting dates. Luckily the deadline for the video also got extended for some reasons. Finally we are done with the video now.

One fine day morning we spent some 2 hours in finding a proper location for the shoot. We finalized it near the Rajaji Bhavan building in Bezant Nagar. Another weekend we spent some 4 hours for the shooting with the kid. Her name is Poornima. She’s totally resistive in obeying the camera for the first 30 mins. Once we found the secret of kid’s language, it’s a cakewalk thereafter. She’s very expressive. After the shoot, we spent some 5 hrs for the basic edit, another 8 hrs for the sound, titling and text effects. It’s a good learning. We did lot of mistakes, but still managed with what we had in stock. Fawaz is much more interested in these things rather than programming. Looking forward to work more of these kinda stuff with him in future. My thanks to Jaisy for the support, Ranjani for helping us with the kid, Dinesh for the help with the text.

[youtube _fHGPnQ8jvs]

Update: We just got to know from the Jury that this video is one among the prize winning videos. So we are getting a 30GB Video ipod soon.